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Beach House Fashion

Look What Just Sailed In: New Arrivals

December 13, 2019

The new Beach House Cruise collection for 2020 has landed and it truly has something for every woman. Bold prints, fresh florals, classic shapes and new silhouettes you’re sure to love. 

Beach House, New Arrivals, New Swim

As always, our focus is on effortless ease. Our latest collection draws inspiration from our customers who are always on-the-go. We designed pieces that can transition from morning beach days to an afternoon out shopping and everything in between. Last season, we added resort wear pieces that were so well-received, we have expanded the collection to include more layering pieces to create a wardrobe of lightweight essentials. New this season, the Lindsay crochet dress can be worn two ways for a versatile cover up option. It’s fully lined and lightweight so it can be worn over your swimsuit for a day at the beach or for a nice lunch at the beachside restaurant. 

At the forefront of our design process, bold prints are our signature. This season, we’ve drawn inspiration from our favorite tropical locations from around the world. We hope that when you wear your new Beach House swimsuit, you feel like you’re in a beach paradise of your own. From playful designs and a figure-flattering color palette to showing a little skin or staying completely covered up – there’s a swimsuit for every mood. 

With the new season comes new silhouettes and we’re sure you’re going to live in them! Show some skin in Poppy, our open back tankini top with a plunging neckline. Stay covered with Rory – a wrap front tankini top with a modesty panel in the front for additional coverage. Ruffled just right, the Tana tankini has a babydoll silhouette that’s sweet and flirty. The Audrey is sure to become one of our best-selling silhouettes. With an adjustable drawstring waist, removable soft cups and adjustable straps this top will customize to fit your shape. Best-selling styles are back and better than ever! Breezy and light, the Kerry Mesh Tankini Top is stylish yet supportive. Structured with a twist, the Lucy Underwire Tankini Top is perfect if you’d like additional bust support in your swimwear. Feminine and flattering, the Portia Mesh Layer Tankini is a great choice for beach days. 

For our Cruise offering, the color palette is bright and beachy with Aqua and Rosewood being the standout shades of the season. In addition, we’ve added darker undertones to some of our prints for those who prefer more muted swimwear. The bold prints are classic Beach House – tropical florals, graphic patterns, and stripes with a modern edge.  

 Customer-favorite bikini bottoms have returned in swoon-worthy shades perfect for an upcoming getaway. A must-have this season is the Kendra High-Waisted Skirt Coverup. Beachy and beautiful, the Avery Swim Shorts can go from beach to boardwalk with ease. Our best-selling swim skirts, Emma and Charlotte are back with more must-have colors. Stay cool this season with must-have bikini bottoms that feature coverage options that suit all shapes.

Allow yourself to dive in and explore our new collection.

Beach House Fashion

Beach House Spring/Summer 2019 Collection Has Arrived!

March 27, 2019
Beach House Swim, Beach House Swimwear, Tankini Top

The new Beach House Spring/Summer collection for 2019 has landed and it truly has something for every woman. Classic and traditional, bohemian and chic, comfortable and sporty – our new collection has a piece… or three ? you’re sure to love.

With a focus on effortless ease, the latest collection continues to draw inspiration from our customers. Our customers are women who desire pieces that can take them far beyond the beach. From an early morning beach run to an afternoon of shopping to anything and everything in between. This time around the collection expands into resort wear with each style designed to be worn as a full outfit or piece-by-piece, creating a limitless wardrobe of lightweight essentials. These extensions of tried-and-true essentials keep us evolving with our customer.

For our Spring/Summer offering the color palette is bright and beachy with Sunset Pink and Coastal Blue being the standout shades of the season. The bold prints are classic Beach House –  tropical flora, medallion prints and stripes with a modern edge.

Beach House Swim, Beach House Swim Prints, Prints, Patterns

Best-selling styles are back and better than ever! Breezy and light, the Kerry Mesh Tankini Top is supportive and stylish. Ruffled just right, the Jane Ruffle Tankini Top makes a fluttery statement. For more coverage, the Blair High Neck Tankini Top has you covered. Feminine and flattering, the Lena Bandeau Blouson Tankini Top is perfect for beach days!


Tankini Tops, Beach House Swim, Tankini


Customer-favorite bikini bottoms have returned in lighter, brighter colors perfect for the upcoming warm weather. A must-have this season is the Jojo lightweight beach pant. Beachy and beautiful, the Farrah shorts feature chic crochet for summertime style. Our best-selling swingy swim skirts, Emma and Charlotte are back in vibrant color options. Stay cool this season with must-have bikini bottoms, suitable for all shapes.


Beach House Swim, Beach House Cover Ups, Cover Up, Bikini Bottom


Allow yourself to dive in and explore our new collection.

Beach House Lifestyle

Summertime Secrets for Fun in the Sun

March 26, 2015

headerSummer is coming, and we couldn’t be more excited about warmer temperatures, longer days, and – most of all – fun in the sun. To help get you ready for beach season, we’ve compiled a short list of summer secrets to enhance your experience. (Also, don’t forget to step up your summer swim style with our latest swimwear collections.)

Have you ever dropped your phone in the water, gotten sand in the speakers, or spilled sunscreen all over it? These are annoying occurrences at the beach or pool, but you can’t just leave your phone at home. Try sealing it in a clear sandwich bag to keep it safe. The best part: the touch screen will still work!

No matter where you go, there will always be people out to get you (and your stuff). Yeah, some public beaches have lockers to secure your personal items. Or, you could make grandma stay back as a watchdog. The better solution: put your things into an old lotion bottle (non-transparent), unused diaper, or anything that doesn’t scream, “I’m expensive!” If someone steals your diaper, shame on him!

There’s nothing more annoying than coming back to the car after a long day at the beach and getting sand all over the interior. What’s worse is walking sand into the house or getting it stuck in your upholstery. While some locations have showers and feet washing stations, it’s a hassle and sometimes still impossible to effectively remove every grain. Next time, try rubbing baby powder on your feet and watch the sand fall right off. It’s magic!

On your next beach trip, bring along a light fitted sheet to use as a sand barrier. Simply place bags or coolers at each of the corners and pull the sheet upward to create walls that will keep sand and stones out of your space. Hint: stay away from heavy flannel or dark-colored sheets to keep things cool.

Nothing says you’re ready for summer quite like some healthy highlights. Many people’s hair naturally lightens with exposure to the sun. Others elect to take frequent trips to the salon to achieve the look. Did you know that you can accelerate your natural ‘lights with lemon juice and a few hours of sunshine? It’s subtle, natural, and healthy for your hair!